The latest in a steady run of healthier product ranges across the food and drink sector has been announced by Nestlé. Fiona Kendrick, CEO of Nestlé UK and Ireland commented that “Our confectionary brands have been enjoyed in the UK for more than a century and we know that we can improve our products nutritionally, provide more choice and information for the consumer, and have a significant impact on public health”.
From 2018 Nestlé UK chocolate brands including KitKat, Aero and Yorkie bars will see a reduction in sugar content of 10%. The sugar will be replaced by larger quantities of existing ingredients or other, non-artificial ingredients, with overall a staggering 7,500 tonnes less sugar used each year. Nestlé are assuring consumers that the taste profile will remain unaltered.
So a KitKat cut back could do wonder for our teeth and waistlines.
Written by: Colin from KSV.